How to use social media over Christmas

Ho, ho, ho, creatures! The most wonderful time of the year is here!

And what’s at the top of our wish list this year? Endless social media engagement and organic growth (amongst other things), of course.

During the silly season, many find that their engagement and reach significantly drop on social media, especially on Instagram (eeeek).

Never fear, creatures – there’s a high chance you’re not doing anything wrong here.

First things first, know that you won’t be the only one experiencing this during the Christmas period.

The second thing to note is that there are a couple of logical reasons why your engagement may be impacted during this time of year…

  1. More brands are spending their dosh on ads, meaning organic posts are bumped down the ranks.
  2. This time of year is filled with excitement and general busyness. People have limited time to spend on socials, and they may miss your content.
  3. Overall, people spend less time on social media and more time with their loved ones, for good reason *cue the allll the festivities*.

However, let’s make it clear that these may not be the only reasons you’ve seen a drop in engagement or reach. Other factors can include the quality of content

Here are some juicy tips that we recommend trying out for yourself to boost your engagement and maintain a strong social media presence:

  • Get in the festive spirit with some jolly-good content. This may include some Christmas-inspired niche content (like this blog) or a festive Reel. And always remember to provide value to your audience, no matter the content.
  • Have an action plan. Whether you post three times a week, schedule content ahead of time, or spend 30 minutes engaging each day, set out a strategy for Christmas time and stick to it.
  • Interact with your community – we’re talking about potential customers, those in your niche, and new accounts.
  • If you’re feeling unmotivated with feed posts, show up on Stories and use interactive features such as the emoji sticker slider. A great idea would be to show your audience what you’re getting up to over the holidays.

And finally, if you feel like you need a break from socials, take it. Never feel guilty for taking time off from social media – we promise you’ll come back even better than before.

Wishing everyone a very Merry Christmas and a Happy New Year. Catch you in 2022 x

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