It’s 2022, and social media has become pivotal for lead generation, customer retention and sales. We know it can be challenging for businesses and brands to wrap their heads around this statement. So, we’ve whipped up some questions that hopefully help show why social media should be more than just an afterthought.
If the first word that comes to your mind when you read these questions resembles a ‘no’, it’s time to consider some support for your socials.
Question: Have you allocated time each week to posting on social media?
If not, you’re most likely “posting and ghosting” and posting for the sake of posting. A good agency (👋🏼) will devote a good chunk of time to posting meaningful and valuable content every time.
Question: Are you posting according to when your audience is most active?
Picture this; you put your precious time and effort into the most amazing post you’ve ever created. You know it will resonate with your audience and help sell your brand. You post it, full of hope and excitement, without considering the time or day. Cue the crickets.
Knowing when your audience is most active is imperative for engagement and ensuring your content attracts the eyeballs it deserves. It is a massive part of a solid social media strategy and something you will reap the rewards for when outsourced to the experts.
Question: Is your content curated using content pillars?
No? What the heck are content pillars?
Social media is not ALWAYS about selling or promoting. Crafting content around pillars will ensure your socials are offering the most value to your audience, allow your brand to stand out from the crowd and encourage growth.
Question: Are you storytelling via your social media accounts?
You have milliseconds to capture the attention of your audience on social media. Storytelling helps to engage, entertain and inform your followers, and it is the most effective way to share the narrative of your brand, people, and services/products.
Question: Do you share content other than selling or promoting a product or service?
If all you’re doing on social media is selling, you’re doing it all wrong. Your content should help you communicate, create meaningful connections, and build relationships, ultimately increasing sales for your business in a non-salesy way.
Question: Do you know who your content is targeted at?
If you don’t know who you are trying to reach, what problems you’re solving for them or what actions you want them to take, then chances are your content is not providing any value to your business. Everything you do on social media should add value to your community and entice them to come back for more.
Last question, we promise – how many questions received a ‘no’?
Even one no could mean it’s time to chat about outsourcing. And we know it isn’t easy to take the plunge when investing in social media, so we challenge you to pivot your thinking:
Time is money, and social media takes time.
If you’re ready for meaningful results and upscaling your business on social media, The Content Creature is ready for you.
