We hate to break it to you, but these little tactics are pure madness and you’ll be doing more harm than good on social media.
So, let’s dive into 5 social media mistakes to avoid and how you can avoid them.
1. Buying followers
This is a HUGE red flag. A large following may look good as a ‘vanity’ metric, but it can heavily impact your overall brand credibility. And most importantly, bought followers will never turn into loyal, paying customers.
Instead: Have patience with growing organically on social media (spoiler, it will take time)
2. Follow/unfollow method
Each day we wonder why this is even a thing. Although this method may work to substantially grow followers, we will never recommend this ‘hack’, like ever. This tactic builds a fake, ingenuine following and can plummet your engagement.
Instead: Follow accounts in your niche or those you’re genuinely interested in
3. Posting & ghosting
If you’re looking to increase reach and interactions on socials, then posting and ghosting is not it. With this ‘strategy’ comes low engagement and a poor reputation. Your target audience may be scared away by an impersonal first impression.
Instead: Set time each day to interact on your account.
4. Ignoring insights
This is a big no-no in the world of social media. If you’re spending hours on a social strategy with no data or analytics to match, then how will you know if your efforts are a success? Insights give you invaluable information on user engagement.
Instead: Check your insights regularly and alter your strategy when necessary.
5. Avoiding outbound engagement
Why have a social account if you’re not using it to be social?! Outbound engagement gives you a prime opportunity to connect with your audience on socials, stand out from the crowd and grow your community.
Instead: Engage. Engage. Engage. Be genuine. Be authentic.
Chat soon, creatures x