Social media mistakes to avoid

We hate to break it to you, but these little tactics are pure madness and you’ll be doing more harm than good on social media.

So, let’s dive into 5 social media mistakes to avoid and how you can avoid them.

1. Buying followers

This is a HUGE red flag. A large following may look good as a ‘vanity’ metric, but it can heavily impact your overall brand credibility. And most importantly, bought followers will never turn into loyal, paying customers.

Instead: Have patience with growing organically on social media (spoiler, it will take time)

2. Follow/unfollow method

Each day we wonder why this is even a thing. Although this method may work to substantially grow followers, we will never recommend this ‘hack’, like ever. This tactic builds a fake, ingenuine following and can plummet your engagement.

Instead: Follow accounts in your niche or those you’re genuinely interested in

3. Posting & ghosting

If you’re looking to increase reach and interactions on socials, then posting and ghosting is not it. With this ‘strategy’ comes low engagement and a poor reputation. Your target audience may be scared away by an impersonal first impression.

Instead: Set time each day to interact on your account.

4. Ignoring insights

This is a big no-no in the world of social media. If you’re spending hours on a social strategy with no data or analytics to match, then how will you know if your efforts are a success? Insights give you invaluable information on user engagement.

Instead: Check your insights regularly and alter your strategy when necessary.

5. Avoiding outbound engagement

Why have a social account if you’re not using it to be social?! Outbound engagement gives you a prime opportunity to connect with your audience on socials, stand out from the crowd and grow your community.

Instead: Engage. Engage. Engage. Be genuine. Be authentic.

Chat soon, creatures x

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