How to write copy that converts

They say a picture can tell a thousand words. Well, we say compelling copy can tell a thousand stories.

If you ask us, copywriting is one of the most crucial elements of any form of marketing and advertising. From landing pages and social media captions, right down to that email campaign you send out. Writing words is one thing, crafting compelling copy is another, especially when it comes to telling your brand story.

So how do we create engaging and meaningful copy that converts an audience? Here are our top tips to nail your copy.

1. Start with a bang
There’s nothing better than a captivating hook. Use it to engage your audience right from the get-go.

2. Maintain a consistent tone of voice
A strong brand requires a strong tone of voice. Keep your audience in mind with this one and you’ll stand out from the crowd.

3. Connect with readers
Leave a meaningful impression and tune in with your audience as if you were to have a conversation with them. Explain how you’re going to change their lives for the better.

4. Keep it brief
Copy should be short, sweet, and simple (just like this sentence). More is less with this one.

5. Use keywords
Ensure your marketing and/or advertising efforts achieve optimal results. Utilising keywords will allow your brand to target an audience effectively.

6. Include call to actions
You’ve created your copy for your audience with a goal in mind. Encourage your audience to take that desired action with a call to action.

Now it’s time to go forth and craft some magical copy. And if you’re ever looking to take your copy to the next level, The Content Creature are your people.

We’ll catch you in our next one, creatures x

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