The benefits of blogging for business

Hey, wonderful creatures! Welcome to our first-ever blog. OMG, we are beyond excited to share with you our fav tips and tricks on a brand-new platform (DW Insta & FB, we still adore you).

We love encouraging our community to establish their very own blog so thought it would only be fitting to create our own. And what better way to start with a blog about, well…you guessed it, BLOGS.

Did you know that blogs are among the primary three most common forms of media used in a content strategy? Yep, you heard that right.

If that wasn’t a good enough reason, in 2020, 89% of content marketers used blog posts in their content creation strategy – we’re proud to finally be part of the club, yay!

If you’re looking to grow your company and establish a strong digital presence to engage with your amazing customers, a blog is definitely the answer.

Although blogs are often overlooked by many, it has become an essential tool for small businesses.

Blogging allows you to:

~ Connect an audience to your unique brand
~ Flaunt your expertise in your industry
~ Treat your customers with snackable content and attract your desired audience

Not yet sold you on why you should start blogging?! Here are a few benefits that a blog can provide to your ever-so-important website:

  1. Drive customer engagement without breaking the bank
  2. Generate greater targeted traffic to your website = increased lead conversions
  3. Climb the search rankings (SEO); search is the number one traffic source for blogs across ALL industries
  4. Develop trust with prospective customers 

And one final tip – find your inner creative creature and have some fun when building your blog.

If you are unsure where to start, The Content Creature is only an email, phone call, or DM away.

Go on, be inspired, and start blogging, amazing creatures!

Catch you in our next one, lovelies x

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